Discovery uncovers how we work at Calla Property and how founder (and Managing Director) Susan Farquhar developed the theory behind Calla Property Insights. You will also see the extensive research we carry out before every one of our property recommendations gets the tick of approval.

In this session, one of our skilled property consultants also takes the time to get a complete understanding of you– why you’re interested in property investment, what your individual requirements are and the ultimate outcomes you wish to achieve. We also find out about your lifestyle, family, goals and future retirement plans. This all helps us to formulate a strategy that best suits you, and ensures we offer the right property recommendation moving forward.

Rising to success after losing everything.

by Susan Farquhar MD Calla Property

This brings us to the research methodology that underpins our property recommendations. Based on 130 points of criteria across three key areas, we consistently pinpoint the right property in the right location at the right time for our clients.

Our Macro research- consisting of extensive research into the economy, employment, population, demographics and infrastructure- all point us to the capital city or region that’s set for strong capital growth over the next 5 years. Conversely, the Micro research helps us to understand who your tenant is likely to be and what type of property they find desirable. Following this, we conduct due diligence on the builders in the area we’ve identified so you can be confident you’re investing in a quality build that will last.

Once we’ve established a clear picture of what you’re looking to achieve, we match your strategic goals with property that has been approved using our Calla Property Insights criteria. We take into account:

• The structure that you’re using to invest
• Property you may already own and,
• How best to diversify your risk
• In addition to hidden costs like land tax.

A perfect property investment environment

by Susan Farquhar | MD Calla Property

We use our award-winning Calla Property Insights framework to identify the best property investment, Australia-wide. Developed by our Founder and Director Susan Farquhar, one of the country’s leading property experts, this is a thorough and detailed approach to creating your investment property portfolio. Rather than relying on guesswork, we draw upon proven methodology so you can be confident in the property we select for you.

The Macro research takes us to the capital city or region that’s set to have strong capital growth in the next 3-5 years, while the micro research fine-tunes this search to identify the suburbs that will offer you good rental returns. Due diligence allows us to find the builders using quality materials, with a verified history of successful projects.

We have developed an algorithm based on 130 points of criteria that consistently identifies the right property in the right place at the right time. It is our independent research that sets apart. The methodology is thorough and includes research and forecasting that is not readily available to the consumer. Once one of our finance strategists understands the goals you’re trying to achieve, we can then match the strategy with the best property – Building Your Dreams

Seminar highlights